Market research
Consumer behavior insights, digital trends, audience research, consumer behavior, and reporting on societal shifts for macro- and micro- trend forecasting
Insightful data analysis, competitor and market research, audience learnings, digital expertise, and actionable trend-forecasting empower readers to make intelligent, strategic decisions for their business.
Fashion, tech, lifestyle, digital products, interior design
Trend reports
Case Study: brat summer
These analysis explored the nuances, aesthetics, and impact of Charlie XCX’s widely popular “brat” trend. It also included examples of how different brands could capitalize on it and incorporate it into their media planning so that they could remain relevant, timely, and on-the-pulse.
Consumer behavior reports
These consumer analysis reports are based on qualitative and quantitative research of market demographics. They highlight user behavior, consumption and spending trends, and shifting attitudes across the globe to help our clients define a winning market strategy.
Case Study: The Gen Z Consumer
These case studies provide essential market insight. They iterate user personas based on consumer intelligence, including user pressure points, patterns of usage, and attitudes around adoption, allowing teams to tailor their product roadmap and speed to market to their target users.
Lifestyle and culture report
The Future of Robotics
These reports identify the pivotal burgeoning design and technology developments that will impact future products and consumer behavior and interactions.
They provide market intelligence for the entire product lifecycle to support users along every stage of their product roadmap, from product iteration and design development to A/B testing. They include suggestions for how to incorporate these cultural and technological shifts into product planning.
Trend forecasting and analysis
Runway Reports
B2B reports include crucial analysis for buyers, designers, retailers, marketers, stylists, and design creatives, highlighting key design elements for the season to minimize risk and ensure a successful product offering. Timely market analytics and intelligence ensure clients know when and where to market their products.
Trending colors, fabrics, design details, cuts, embellishments, silhouettes, finishes, as well as a more high view analysis of overarching trends, like key messages, mood, and price points, to know how to position your product for a range of audiences: directional, mass market, and late adopters.