Brand content

Copywriting (web, mobile, SMS, email, multimedia campaigns)

• Discover Card acquisitions email campaign (pt 1) and (pt 2)

• Comcast’s Peacock Premium engagement campaign for landing page

• Comcast X1 upgrade offer for Xfinity home page web banner
  
  

Long-form writing

• 30 Pieces of Bold Home Decor from Wayfair That’ll Make Your Home Stand Out(BuzzFeed)

• Book Review for Katie Kitamura’s Intimacies (2023)

• Artist profile for Grammy-nominated artist Luisga Nuñez

B2B/B2C

• Stylesight  new client proposal (SaaS product messaging)

• WGSN Trend Forecasting re-branding one-pager

• Data on Demand, a new product from WGSN one-pager for SaaS product launch

Trend reporting - The Waldron App, “Trend Report: Oversized Bags.”

Data storytelling (reporting and data visualizations)

• Fact-Checking on Social Media infographic showing key differences between misinformation and disinformation and tips for combatting them

• How to Write Effective UX Copy manual for creating UX writing style guides

• Puerto Rico 2017: Longest Blackout in US History long-form data journalism and storytelling with graphics

• The State of Remote Work in the US  (August 2020) catalogs general attitudes regarding this shift, as well as the reported benefits and challenges associated with teleworking and remote work

• How to Determine Your Gross Income and Net Income (and Why It Matters)

Interviews and public speaking

• Collecting, Curating, Archiving, & Preserving Cuban: An Anthology, By Dr. Raúl Rubio.

  • Interviews with César E. Trasobares (artist, activist, and curator), Tony Ulloa (art collector and founding donor for new endowment at FIU’s Frost Art Museum), Vicki Gold-Levi (co-founder of the Atlantic City Historical Museum and historical consultant for Boardwalk Empire) and Ramiro Fernández (photographer and author of Cuba Then: Rare and Classic Images from the Ramiro Fernández Collection).

• Guest panelist on Borikén Podcast, “Why We Vote: Puerto Ricans and the November 6 Elections, Featuring Stephanie Belk Prats.”

• Guest lecturer for undergraduate Advanced Nonfiction Writing course at The New School University (November 2019 and January 2021)

  •   Presented on multimedia storytelling through social media and convergence journalism.