UX/UI
Prompts for UX writing and UI design
Client: Amazon Prime
Scenario: A user is about to sign-up for a year-long subscription to Amazon Prime. Write a message to go under the button that will make them feel better about the choice — 30 characters max.
Solution: Cancel anytime under the call to action button assures users that they can change their mind at any time. Allowing users to opt out gives them a sense of control over their decisions and the outcome of their actions. This in turn creates trusts between the brand and the user and reaffirms positive feelings towards the product.
Client: Urban Dwellers
Scenario: Write a message to inform a user that they don't have wireless Internet on their mobile device - 30 characters max.
Solution: A centered notification immediately informs the user of the problem. The issue is explained in accessible, human language (“You’re offline.”) rather than convoluted or technical jargon keeps things to the point and friendly.
The following line offers the user a solution: “Check your connection and try again.”
The buttons below allow the users to click directly into their settings to check their internet connection, facilitating the journey by taking them directly to the solution. The landing page and search bar are disabled to provide additional visual cues that the user cannot go forward with this point of the journey until the problem is remedied. The user can click “Retry,” which will automatically check the connection and reload the page.
Client: ESPN+ (streaming app)
Scenario: A team just made a touchdown in a college football game. Let a sports fan know about the latest play and the current score - 45 characters max.
Solution: A centered banner with the team name and the word “touchdown” in bold lettering grabs attention. Locating “watch the play” in the lower right corner naturally leads the user to the next page. Breaking away from the white font creates contrast and cues to the user that this piece of information is different from the rest of the page. Using eye-catching red in the call to action evokes the excitement of the game and echoes the brand colors.
Client: Catch a Cab (app for locating local taxis)
Scenario: A user is trying to book a taxi but their credit card is expired. Tell them to update their credit card (40 characters max).
Solution: Highlighting the positive outcome (faster booking) of the required action shifts the focus to the benefits gained from the solution. This creates a more positive user experience and encourages users to update their card.
Client: Demeter’s kitchen
Scenario: Tell a user via push notification that a cauliflower recipe from their favorite food blogger is now available — 40 characters max.
Solution: Demeter’s kitchen is a vegetarian app for foodies. Calling out that the blogger’s recipe is “plant-based” lets the user know this recipe is relevant to their lifestyle before they even click, fostering trust and connection. Emojis keep the tone light and visually stimulating, while also signaling the rewarding outcome of following the recipe.
Client: blinded car mobile app (pt 1)
Situation: Design the confirmation page for a car purchased through a mobile app.
Solution: The order number is bolded for ease of scanning while the button below allows users to track their order.
This is a good moment to create buy-in and continue building the customer relationship by adding the option to insure the vehicle through our app. The add-on offer for car insurance is below the confirmation. The call to action has a clear explanation of what will happen when the user clicks on the button.
Client: blinded car mobile app (pt 2)
Situation: A user is about to click a button to buy a car online. Write a reassuring message under the confirmation button that encourages them to buy — 30 characters max.
Solution: I added an option to download the vehicle history so that the user can make an informed decision about their purchase. I wanted the UX text to assuage nervous buyers, so I included a line below the button that communicated they could return the vehicle if they were not satisfied with the product.
Client: Syracuse Airport
Scenario: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 200 characters max
Button(s): 25 characters max
Solution: The flight number is visible so the user can quickly scan and verify information. (The user may have more than one flight). The text explains the cause for the cancelation and emphasizes a concern for our customer’s wellbeing. This language ensures customers continue trusting us with their safety, business, and future travel plans. The following line offers an immediate solution as to what to do next. (“Please see a ticket agent…”)
The last paragraph includes a suggestion as to next steps. The button “Assist me” goes straight to car and hotel options, alleviating another cognitive step.